Digital Marketing Specialist
Key Responsibilities
- Plan, execute, and manage digital marketing campaigns across multiple platforms
- Manage social media accounts (Facebook, Instagram, LinkedIn, etc.)
- Create and schedule content posts, promotions, and ads
- Run and optimize paid ads (Google Ads, Facebook/Instagram Ads)
- Improve website visibility through SEO (on-page & basic off-page)
- Monitor and analyze campaign performance using analytics tools
- Generate monthly performance reports and insights
- Coordinate with the graphic designer and content team
- Maintain brand consistency across all digital platforms
Required Skills & Qualifications
- Strong knowledge of Digital Marketing concepts
- Experience with Social Media Marketing (SMM)
- Basic to intermediate knowledge of SEO
- Experience in Google Ads and Meta Ads
- Familiarity with Google Analytics, Search Console
- Good communication and planning skills
Preferred Qualifications
- Experience in B2B or product-based companies
- Knowledge of email marketing and lead generation
- Basic understanding of content writing
- Experience in managing marketing budgets
Experience
- 1–3 years (Freshers with certification and hands-on experience can also apply)